I grew up with the game. Qualifying as a PGA Professional wasn't just a career path. It was a commitment to understanding golf from the inside out: the technique, the culture, the way it brings people together in ways that very few other environments can.
Moving into the business side was a natural progression. The UAE gave me an extraordinary platform: a market where golf is genuinely growing, where indoor golf concepts like Five Iron are reshaping who plays and how they play, and where the appetite for premium experiences is unlike anywhere else in the world.
Whether I'm in simulator at Dubai Marina, at an EPGA Pro-Am, or simply playing a round with friends, the game is always at the centre of what I do.